Method
Editorial standards
These rules sit above any single essay. They exist because implant information in Australia is noisy, commercially interested, and legally constrained.
Independence
The desk does not accept payment to mention a surgeon, clinic, hospital or implant brand in a recommendation. Device names appear when they are part of a public safety story. We do not publish ranked “best surgeon in Sydney” lists.
Sources
Prefer the Therapeutic Goods Administration, AHPRA advertising guidance, the Australian Breast Device Registry, the Australian Society of Plastic Surgeons, and peer-reviewed literature. When evidence is thin — breast implant illness is the obvious example — we say so, rather than filling the gap with certainty.
Language
Australian English. No invented patients. No “perfect result”. No implication that a procedure is minor because recovery photographs look tidy. Words such as “safe”, “natural” and “scarless” are treated as claims, not décor.
Advertising law
We are a journal, yet we still write as if AHPRA could read the page — because readers will. That means no testimonials used as selling copy, no before-and-after pairs offered as proof, and no invitation to book a named practitioner through this site.
Corrections
Factual errors are corrected on the page and dated. If a correction changes the meaning of a piece, we note it under the standfirst. Send evidence through the contact form.
Conflicts and sponsored links
Guest contributors declare clinic, device or agency work. Paid or guest-post hyperlinks carry rel="sponsored". See the contributor guidelines. Images are Creative Commons or public domain and listed on the credits page.
Medical boundary
Nothing here is a consult. If a reader is in distress, we point toward a GP, an AHPRA-registered specialist, or emergency care — not toward our inbox as a substitute.